Bridal Store Success Blog

How to Find the Best Profit First Bank for Your Bridal Business

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Ingrid Heilke

You read the Profit First book. You are inspired. You are ready to transform your bridal business from a cash eating monster into a money-making machine!

There is just one problem: You need a Profit-First-friendly bank. To help you decide on a bank, we will go in-depth on each of these primary considerations:

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Google Analytics 101 for Bridal Stores: Using Data to Make Better Marketing Decisions [Video Walkthrough]

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Brooke Tomasetti

Imagine having the ability to see exactly what marketing and advertising you’re doing is leading to appointment bookings and revenue. This would allow you to only spend your time and resources on marketing channels that you know are driving results.

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Paycheck Protection Program vs. Employee Retention Tax Credit

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Ingrid Heilke

What should bridal shops consider when evaluating whether or not to apply for paycheck protection program (PPP) forgiveness or the employee retention tax credit? And should you apply for both?

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Paycheck Protection Forgiveness: What Bridal Shops Need to Know

Image of Ingrid Heilke
Ingrid Heilke

Bridal stores were caught in a flurry of emotions when the Paycheck Protection Flexibility Act was signed into law on June 5, 2020. On the one hand, the act addresses many of the shortcomings of the original CARES Act. On the other hand, stores that received funds early had to make tough staffing decisions at a time when they weren’t yet allowed to open. 

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