Bridal Store Success Blog

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Ingrid Heilke

When I found the world of bridal stores, I found a community of business owners that were solely dedicated to the beauty and transformation of a moment in other women’s lives, but were sacrificing themselves to make it happen. I found loving people who would go hundreds of thousands of dollars into debt to make a moment in someone else’s life beautiful. Guiding bridal store owners to a financial future that does not ask them to sacrifice themselves, but rather, thanks them for the ways that they touch the lives of others has been deeply rewarding.

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How to Find the Best Profit First Bank for Your Bridal Business

Mar 10, 2021 12:18:52 PM
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Ingrid Heilke
Profit First Method

You read the Profit First book. You are inspired. You are ready to transform your bridal business from a cash eating monster into a money-making machine!

There is just one problem: You need a Profit-First-friendly bank. To help you decide on a bank, we will go in-depth on each of these primary considerations:

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Paycheck Protection Program vs. Employee Retention Tax Credit

Oct 8, 2020 11:48:50 AM
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Ingrid Heilke

What should bridal shops consider when evaluating whether or not to apply for paycheck protection program (PPP) forgiveness or the employee retention tax credit? And should you apply for both?

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Paycheck Protection Forgiveness: What Bridal Shops Need to Know

Oct 8, 2020 11:46:40 AM
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Ingrid Heilke

Bridal stores were caught in a flurry of emotions when the Paycheck Protection Flexibility Act was signed into law on June 5, 2020. On the one hand, the act addresses many of the shortcomings of the original CARES Act. On the other hand, stores that received funds early had to make tough staffing decisions at a time when they weren’t yet allowed to open. 

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